All prices are in Canadian dollars.

SMT - Marketing

Date:   May 01, 2023 - May 02, 2023
Time:   8:00 AM (CDT)
Location:  

Saskatchewan Online Videoconference


SK

SEMINAR OVERVIEW

Marketing is the business’s link to its actual and potential consumer and business-to-business customers. Its functions include an analysis of changes in the external environment to find opportunities and counter threats to meet its objective of satisfying market needs. It positions the company and uses the marketing mix to attract the segment(s) of the market whose needs it is best suited to meet and profit by.

The seminar begins by looking at the dynamic environment in which the business operates and the behaviour of consumers and businesses as they attempt to satisfy their needs. It briefly looks at how marketing research helps the business identify the opportunities that exist for it and the groups to which it should target its efforts. In addition, this seminar looks at how the marketing mix is used to attract the target segment and finishes by integrating the concepts in an exercise that applies discussions of the marketing plan.

SEMINAR GOALS

Upon completion of this seminar candidates should be able to:

  • Understand the role and importance of marketing in a business organization.
  • Identify opportunities and challenges for an organization in the business environment.
  • Identify potential markets for a business’s offering.
  • Understand how the marketing mix is applied to target market segments.
  • Create and present an abbreviated marketing plan.
PRICE

$695 Members | $850 Non-members
DATE

May 1 & 2, 2023
TIME (SK)

8:00 am - 4:00 pm
DO YOU RESIDE IN ALBERTA?

Register HERE
DO YOU RESIDE IN MANITOBA?

Register HERE
DO YOU RESIDE IN THE NORTHERN TERRITORIES?

Register HERE
DO YOU RESIDE IN NEW BRUNSWICK?

Register HERE

ADDITIONAL INFORMATION
Payment Cancellation Policy

You are eligible for a refund minus an administration fee of $100.00 plus tax for cancellation/withdrawal requests received in writing 2 weeks prior to the seminar start date. After 2 weeks, refunds will not be granted. Substitutions and transfer of registrations is permissible when received in writing three business days before the seminar start date. Please contact the Saskatchewan Institute for details regarding eligibility to transfer/substitute.

If you would like to withdraw from a seminar, please send an email to us at info.sk@supplychaincanada.com. You are required to inform the Saskatchewan Institute of your intent as soon as possible. Clearly state your intention to withdraw and provide authorization for us to proceed.


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