Marketing is the business’s link to its actual and potential consumer and business-to-business customers. Its functions include an analysis of changes in the external environment to find opportunities and counter threats to meet its objective of satisfying market needs. It positions the company and uses the marketing mix to attract the segment(s) of the market whose needs it is best suited to meet and profit by.

The seminar begins by looking at the dynamic environment in which the business operates and the behaviour of consumers and businesses as they attempt to satisfy their needs. It briefly looks at how marketing research helps the business identify the opportunities that exist for it and the groups to which it should target its efforts. In addition, this seminar looks at how the marketing mix is used to attract the target segment and finishes by integrating the concepts in an exercise that applies discussions of the marketing plan.

Upon completion of this seminar, candidates should be able to:

• Understand the role and importance of marketing in a business organization.
• Identify opportunities and challenges for an organization in the business environment.
• Identify potential markets for a business’s offering.
• Understand how the marketing mix is applied to target market segments.
• Create and present an abbreviated marketing plan.

REFUND and TRANSFER POLICY

All refund, withdrawal, and transfer requests must be sent by email to [email protected]

FULL REFUND: You are eligible for a full refund without penalty for cancellation or withdrawal if the request is received in writing up to 14 days before the start date.

REFUND WITH FEE: You are eligible for a refund minus an administration fee of $150 for cancellations or withdrawals received in writing between 6 and 13 days of the start date.

NO REFUND: No refund is available for cancellation or withdrawal within 5 days of the start date.

TRANSFER:  You are eligible for a transfer to a future offering without penalty if the request is received in writing up to 5 days before the start date. Thereafter no transfer is available. Transfers must be used in the current or subsequent term.

PAYMENT POLICY

If the invoice option is selected, payment must be received 2 weeks before the start date. If payment is not received, Supply Chain Canada reserves the right to remove the student from the class.

Within 2 weeks of the start date, the invoice/cheque option will not be available. Payment will be accepted by credit card only.

FAQ

What is asynchronous learning?

Asynchronous learning is a form of online self-study. While it is self-study, there are submission deadlines and due dates to follow. Learners will not have live scheduled meetings or classes, but will participate via our learning management system, Brightspace (D2L). Learners will have access to an instructor throughout the course.

View full SMT Schedule HERE.